May 2024


Strategy Description

eToro’s Ad-Tech Smart Portfolio is composed of companies that are helping shape the future of the advertising industry through the development of tools that drive innovative, cutting edge technology so the right ads reach the right audience at the right time.

Performance Comparison

Monthly Returns


1M 3M 6M YTD 1 Yr Since Inception
Ad-Tech 3.72% 0.02% 12.89% 6.36% 23.13% -9.11%
SmartETFs Advertising & Marketing Technology Etf 2.41% -5.21% 3.14% -3.74% 2.62% -49.73%

General Information

Minimum Investment$500
Asset typeStocks
Dividend Yield0.47%
Management Fee0.00%
Data as of31/May/24
Website LinkAd-Tech


Total Return Annualized -3.41%
Sharpe Ratio -0.02
Sortino Ratio -0.20
Winning Months (%) 45.45%
Correlation vs. SmartETFs Advertising & Marketing Technology Etf 0.96

Notable Holdings

Netflix, Inc.7.46%
Alphabet Inc Class A5.35% Inc4.92%

Portfolio Breakdown

Geographic Exposure

Who should invest in


Who should invest in Ad-Tech

Those looking to capitalise on the digitalisation of the global advertising industry. With this Smart Portfolio, investors can gain access to companies that are helping to shape the future of advertising through the development of innovative, cutting-edge software and tools that enable businesses to advertise to customers more effectively.
Why invest in


Why invest in MetaverseLife?

The advertising industry is currently undergoing huge disruption. Thanks to digital advertising platforms, and new technologies such as big data, artificial intelligence (AI), and machine learning, businesses are now able to produce highly-targeted, customised digital ads for consumers, and engage with their customers like never before. This is creating opportunities for investors.

Why Smart Portfolios?

eToro's Smart Portfolios lets investors allocate their capital across a broad range of themes that either disrupt the industry in which they operate, or allows them to invest in traditional investment themes. The mix of available portfolios caters to various risk appetites as well as offers exposre to some of the trendiest topics being discussed in financial markets today.


  • This communication is for information only and should not be taken as investment advice, a personal recommendation, or an offer of, or solicitation to buy or sell, any financial instruments. This material has been prepared without taking into account any particular recipient’s investment objectives or financial situation and has not been prepared in accordance with the legal and regulatory requirements to promote independent research.
  • The figures presented in the below tables refer to past performance and past performance is not a reliable indicator of future performance.
  • The return of performance of the Smart Portfolios presented in the above Tables is based on Net Return (including deductions for fees and commissions).
  • Performances are calculated based on calendar months. Figures are calculated by compounding the monthly returns throughout the year. Click here for more information how performances are calculated.
  • Smart Portfolios are products that may include CFDs.